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Be undeniably good.
When people ask me how do you make it in show business or whatever, what I always tell them and nobody ever takes note of it ‘cuz it’s not the answer they wanted to hear — what they want to hear is here’s how you get an agent, here’s how you write a script, here’s how you do this — but I always say:
Be so good they can’t ignore you.
Those words aren’t mine, they belong to a much smarter man than me. His name is Steve Martin (the full interview is here if you want to check it out.
If all you know of him is his comedy work then you should sample the rest of what he has on offer: insightful books, intelligent literary and film criticism… the guy is a genius – hell he even released his own banjo album (don’t worry – this isn’t a preamble to a banjo video, but if you want to check out his mad strummin’ skillz then here).
Mr. Martin is dead right. With every industry (and not just those populated by creative types) there is always a placebo pool of things that makes you feel like you’ve achieved something when you haven’t done anything at all. Eddie Vedder hit a nerve in ’96 when he brought that to everyone’s attention at the Grammy’s:
Let’s face it – doing anything truly great is hard – so hard that people have invented a whole host of half measures (like money, awards, groupies) to create the illusion that someone has created something truly amazing when all they’ve done is filled the a small niche in the current cultural market and advertised the hell out of it (for more examples see the complete discography of Nickelback).
So how do you know if you’ve ever created something excellent?
It’s so good you can’t ignore it.
Don’t take it from me. I can’t speak to that – I have yet to create anything that I’d truly call great – take it from a musician who operates without a studio, instruments, band, turntables or microphone – and who also operates without excuses.
All he’s got is two pens:
How did I miss this?
I have no words. It’s not even on beat. You know what rapping off beat is called?
It’s called, “That makes my hate itchy.”
I know that doesn’t makes sense. Neither does this video:
But you have to give the guy points for going out on a limb and having the tenacity to stay there.
Check out what I mean here.
I don’t remember if economists, politicians, beaurocrats and technocrats predicted these particular facets of globalization.
Never can tell what path information and culture is going to choose to take.
1) 2Pac has posthumously found an audience in Kazakhstan:
2) Artists are taking to the streets to find new inspiration for their paintings – taking to the Google streets.
Sample painting below, full story here.